If you want to start blogging as a hobby while your little ones are asleep, you should know that this might turn into a highly profitable career, depending on how smart you approach the whole thing. The best thing about a mom blogging career is that you will be able to spend time with your family at home and show them all love while making some good money to keep things running smoothly. If this sounds too good to be true, keep reading the points below and try them for yourself!
Never Rely on Blind Luck
At first, you might not have the slightest idea about what you’re doing. It’s normal not to know exactly what you’re doing, but it’s not normal to start off without a blog strategy. Real bloggers, successful ones, fully understand the game and are able to drive large amounts of traffic to their websites. There are a number of different tactics that you can use and you can combine those for the best results.
Make Your Site Easy to Use and Intuitive
Make your site easy to understand. You want to make it easy to use for everybody that lands on your platform. This will make your audience easily understand and find whatever you have to offer, content-wise. Ask yourself if as a reader, would you appreciate or not your platform. Think from their perspective to find the answer to all these questions. See if you would understand that your blog was about mom-related topics and parenting, or if it resembles a dubious mix of information.
Make the navigation experience a pleasurable and straightforward one. Make sure that the content on your website goes together beautifully with the general aesthetic. This way, you create a cohesive context for your readers and allow them to explore in-depth your content and website. If your website isn’t consistent, your visitors will most likely close the window in a matter of seconds and never visit it again.
Add a search box to make the whole experience easier and more intuitive. This is the easiest way in which somebody will find the exact content they are searching for.
Make it mobile friendly. Most users search for information online by using their mobile devices and a mobile-friendly website is key to bringing more visitors to your website.
Speed Up Your Website
No one likes a slow website. And we are talking about visitors and search engines. If you know something about search engines, you certainly know that Google is not friendly at all with slow loading pages. This is written in the algorithm and you can’t do anything about it, except make your pages load faster. Here are some tips to help you tackle this step. Make sure that you follow through with them and design a better website, overall. Use tools and apps that allow you to see your website’s load speed. You might also enjoy some tips on making your website faster in those tools.
Attend Mom Blogging Events
Mom blogging events are amazing if you want to get in touch with another mom blogger and expand your network. If you have the means, organize a similar event yourself. Overall, it’s incredibly difficult to tackle a task like this. Create a ticketing system first, experts recommend and pick a venue. This will help you generate some money before the event per se and you will be able to invest that money on thematic activities and perks for your attendees. For instance, you could organize a wine tasting booth, giveaways and access to cooking or parenting classes. These all cost, but you can easily generate that money before the event with the help of an impeccable ticketing system in place.
Now repeat after us: “Content is King!”. We cannot emphasize this enough. You need to keep your audience engaged, at all costs. Create relevant content that other mothers and parents might be interested to read: your daily life, your pregnancy, how you designed your first nursery and so on. This is insightful content on various topics that will raise your audiences’ interest.
High-quality content is more than exposing your talents. It’s about spreading awareness, helping your readers grow as individuals and your audience will grow in number. If you provide boring content, then there is nothing to discover on your website and people will shortly grow out of reading your platform.
Tell a story on your website. We all love reading about other’s experiences and lives. Make it somewhat personal. Use a conversational tone when you tell those stories. People love to feel like they have a relationship with the writer.
Offer your readers access to various content. This will keep your audience entertained and engaged. Plus, it will be easier to market your blog using various types of content on social media platforms like Facebook or Instagram. Video content written content, case studies, product reviews, these all work wonderfully when it comes to keeping your audience happy.
Focus on Reader Engagement
If you want to create engageable content, you have to make it accessible, easy to read and mentally process. Easy-to-digest content is far better than complex, complicated one and allows you to boost your audience engagement rates quite a lot.
- Keep your paragraphs short. Your audience will fly off your website instantly if they are greeted with a wall of text.
- Use subheadings. This will help you divide information easier and will make the information more accessible for your audience.
- Lists work wonderfully for this exact purpose, so make sure to include some on your website and in your articles as well.
- Use readable fonts. Overly-complicated fonts will tire your audience and will make your content illegible.
These are some of the best tips out there that you can use when it comes to creating a money-generating mom blog. This is the perfect opportunity to make money and spend valuable time with your family, after all!