When it comes to writing a great blog for your business, there are lots of things that matter. You need to know what your customers are interested in reading, which requires lots of research. You need to post regularly and share your content on all your social media accounts. But one of the most important parts of blogging is search engine optimization (SEO), which is using all the right strategies so that your blog posts will come up first whenever someone Googles something. By using the right words in your titles and content–these are called keywords–is the most common way to use SEO correctly. But SEO is about a lot of things, and some of the secrets will get you soaring above the competition.
So if you want to learn about the best, lesser-known SEO strategies that the experts use, read on.
Be Smart about Keyword Use
If you’ve already done a little bit of SEO, then you know the importance of keywords. But are you optimizing them as much as possible? It’s more complicated than including the keywords in your title and throughout the post. (And if you go overboard in the post, that’s called keyword stuffing, which isn’t good, either). According to Bluleadz, you need to use on-page SEO by including keywords throughout the page itself, using them in the page title, meta description, H1, H2, and H3 tags, the URL itself, and in the text to links to pages within your site.
If you aren’t sure how to do this, there are plenty of free tools available that you can apply to your blog posts (especially if you’re using WordPress). In the same way that some services can teach you to how to increase your Instagram followers size, there are also tools to help you with on-page SEO. And if you need to revisit how to come up with the best keywords, use new and exciting strategies such as analytics and visiting popular social media pages where you can see what kinds of questions your customers answered.
76 percent of B2B marketers blog, so taking the time to use the right keywords makes a huge difference!
Track Your Data so You Can Learn What’s Working
Even if you’re using the best SEO strategies in your writing and on-page SEO, you aren’t going to get far if you don’t research how well your efforts are doing. According to Rankpay, “you can’t design an optimal, self-sustaining SEO strategy overnight. If you want to grow and rank highly in search engines, you need to learn how to measure results. Tracking your backlink profile is a step in the right direction, but it’s barely enough. You should also monitor other key performance indicators, such as web traffic, click-through rate, and search rankings.”
So use the right tools, such as Google Analytics and SEO Analyzer, to find out more about visits to your site, and how well your strategy is working. It’s worth taking the time to understand it, considering that blog posts generate 38 percent of overall traffic to websites.
Write with Mobile in Mind
Did you know that, in 2017, 5 billion people had a mobile phone connection? And if you’ve spent any time seeing how Americans interact with their smartphones, you know that they live their lives on this type of technology. So when it comes to your business’s blog, you have to think with mobile in mind.
For one thing, make your keywords match up with vocal searches. With the popularity of Siri and other voice searches, people will start doing searches not by typing, but by saying things out loud–which will inevitably change not only the keywords they use but also the length of what they say. Do your research, and create long-tail keywords that are as specific as the searches your customers are now creating.
Use Videos in Your Posts–and When You Share Them
Finally, you need to include videos in your posts. They’re becoming more popular every day as the way customers consume media, and by 2020, online videos will make up more than 80 percent of all consumer Internet traffic. If you’ve noticed that more videos have been popping up in your Facebook newsfeed recently, that’s why.
So start creating video content, too, and posting it with your blog posts as well as on your social media profiles. Even a simple ‘how to’ video going along with a ‘how to’ blog post is going to get you way more readers.
These are some of the best ways to improve your SEO strategies for your blog. What other strategies work best for you? Do you have any secrets of the trade?