Bolstering your website conversion rate is one of the most important elements of success in the digital age, yet countless entrepreneurs and budding businessmen have little idea of how to go about getting more people to use their site in an engaging fashion. This is because these hard-working professionals are deeply unfamiliar with psychology, which can be relied upon to help steer users in the desired direction that will end up leading you to more website conversions.
Mastering psychology to woo over consumers isn’t easy, but if you know the right secrets you’ll be increasing website conversion in no time. Here are 5 psychology tricks to increase website conversion, and where most sites go wrong when it comes to bolstering engagement.
1. Champion a Clear and Concise Value Proposition
Value propositions play a crucial role in increasing website conversion, yet many budding entrepreneurs have no idea how to go about championing clear and concise value proposition likely to win over users. In a nutshell, value propositions are the stated reasons you’re giving customers to buy specifically from you’re store – it’s effectively why you’re better than any of your competitors at offering the products or services that you do. Unless you have a clear and concise value proposition being clearly displayed to your users when they browse your website, your website conversion rate will remain lackluster.
Creating an excellent value proposition isn’t easy, however, and requires that your business owner steps in, as this is similar to your company’s mission statement in terms of importance. If you’re struggling with drumming up some additional traffic on your site and getting users to remain engaged once they’re visiting, considering reviewing some useful value proposition examples that could help you create a stellar one of your own.
This is because the human mind demands to accrue value all the time; no user is going to click on your site and remain there unless they can derive from benefit from it. Clearly elucidating why you’re superior to your competitors and allowing your strengths to literally exude through your web design are a crucial element of increasing website conversion rates these days.
2. Cut out the Nonsense
In this day and age, consumers are literally bombarded with pleas for their attention on a daily basis, with intrusive advertising campaigns and sensors vacuuming up tons of data on the average person. Thanks to this age of surveillance, consumers are angry at all the digital noise that they have to plow through whenever they’re trying to venture around the internet and have made it clear that they want website designers to cut the nonsense and develop clean, easily-navigable sites.
Cutting out the nonsense doesn’t just make your website more aesthetically pleasing or simple to the user for older people, even if it is designed by a great website design company – it literally encourages users to spend more. When your web design is clean and devoid of any distracting jargon that serves no real purpose other than filling space, consumers are naturally led to your products, newsletter, or whatever else it is that you’re legitimately trying to pass off to them.
3. Learn from the very best
The wisest humans around understand that bolstering your mind necessitates that you learn from the very best around you and take notes from others. Companies should be no different, and if you’re trying to increase your website conversion rate you should be copying the models relied upon by successful sites that are drumming up huge sums of business you’d love to get your hands on.
Knowing what high-converting sites do is important if you want to copy their successes while avoiding their simple yet costly mistakes, so set some time aside to read up on how your competitors are getting ahead in the marketplace if you want to convert more users. Over time, you’ll come to realize that learning from the best is a psychology trick useful in life and business alike.
4. Meet and Answer Their Concerns
Consumers are naturally drawing up a list of concerns in their head every time they’re about to make a purchase – how might this product go wrong, or how long might I find it useful? How does this product stand apart from its competitors, and in what ways does this deal end up saving me money? These kind of questions and concerns will be rising ceaselessly in the minds of your users, so it’s imperative that you meet and answer their concerns by addressing their objections clearly on the same pages that they’re purchasing one.
If there are potential safety concerns about one of your products, for instance, clearly having safety guidelines and accurate data detailing how secure it is will be important if you really want to convince users who are on the fence. Something as simple as creating a list of the objections users are likely to raise before signing up for your newsletter or buying a new product and trying to answer those objections could end up severely bolstering your website conversion rate.
5. Remember that They’re Only Human
The most important psychology tip to remember when it comes to increasing website conversion is that your users are only human at the end of the day, which means they’re emotional. You won’t be able to rely on a one-size-fits-all solution, because psychology has definitely proven that no two human minds are entirely alike. Creating an emotional narrative is sure to tug at the heart strings and get users to convert at a higher rate, so keep in mind the human element when increasing website conversion if you want to enjoy any success.