Newsletters Are Not My Thing

This is a sponsored post.

You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them.

I recently had the opportunity to try a service called campaign monitor. What is it you ask, Campaign Monitoris an email marketing platform provider. I will say that I was a little intimidated by the service because when it comes to designing or setting up anything on a computer, my anxiety goes into high gear.

Here is a little more about the service. Campaign Monitor is widely used by small and large businesses, schools, churches, and other organizations. It is an email marketing software with a user interface (UI) and a ton of features. Recently, Campaign Monitor added a host of new features, including action-based autoresponders. Among the tool’s newest developments is a set of analytics dubbed “Campaign Monitor Insights” that gives customers a behind the scenes look at the overall performance of their email marketing campaign.

I have been trying for years to get over this anxiety and design a newsletter with MailChimp but just the thought of it makes we want to have a panic attack. So when I asked to try campaign monitor, I thought okay I will get it a try. So I did, and this is what I found out.

First, when setting up a campaign, make sure you have all your ducks in a row so to speak. It was a little bit overwhelming for me to set up but as I said I am not that tech savvy. I found that there were a few glitches in the program and I felt like banging my head against the wall sometimes or even throwing my computer in the trash. But when the lightbulb finally turned on in my brain it was easy to figure out.

Next, I learned that if I got frustrated to walk away for just a few minutes or a couple of hours or even days when I was able to sit down with a clear mind, things did not look so bleak.

Although I can see the benefits for a company like a Campaign Monitor, right now since it is only me, myself and I, I don’t have the use to deliver something other than a regular newsletter that I already have to my subscribers aka my friends. But I can see it being beneficial when there is more than just me working on the blog. But I do plan on looking to use this in the future.