How to Send a Follow-Up Email After No Response?
It’s pretty common to go through a week of silence and may even be left wondering if your email found your prospects inbox or not. Can you relate to this? This article will throw light on a few aspects of the email follow-up.
When Should You Follow-up?
Generally, it’s good to wait for at least two to three days for a high potential prospect (very hot lead).
In case of a warm or cold lead, you must extend your wait period to up to seven days.
If you are someone new to email marketing, you may have struggled to get emails from your prospects.
How to Get Emails of Potential Audience?
You need not put in much effort or spend time anymore. With the help of email lookup tools, you would be able to find your prospect’s email address quickly.
Over sixty thousand users use the Klean Leads to find the LinkedIn email of their desired audience. B2B businesses ideally use this tool for its high accuracy rate and excellent customer support.
How to Send a Follow-up Email?
Before learning to send a follow-up email, you must understand the possible reason why you didn’t get a response.
Many factors influence a prospect’s decision to reply to your message.
Maybe it wasn’t the right time, or they might have forgotten to respond, or they might not need your product presently but may be interested in buying later if you stay in contact.
Now, let us look into the things you should remember while sending a follow-up email.
Did you include a close in the first email?
Every email you send to your prospects, right from the initial message to the final paperwork, must have a close.
And it shouldn’t have to be an ambiguous statement such as “I look forward to hearing from you, I believe I can help you, etc..”
Instead, you may ask firm questions like “Are you up for my upcoming free webinar?”. This serves as an actionable request to respond.
Send a Fresh Email
Each time you send a follow-up email, ensure using a new subject line, message body and call to action.
It’s always good to try different types of content while approaching your prospects, as you never know what’s going to coax them to take action.
Don’t be Desperate
It would help if you gave enough time for your prospects to respond to your email. If you keep sending emails one after the other asking them to respond, it will annoy them and show them that you are highly desperate about their response.
And no one likes to collaborate or team up with someone who lacks patience.
Tweak Your Close
When you didn’t get a response from your prospects in the first email, it could be because they are not ready to take a prominent call to action you expect from them.
So, when you are sending the second follow-up email, place a CTA that’s easy for them to take action.
For prospects, you need to take them with baby steps through your purchase funnel.
Don’t Blame Your Prospect.
Do not send emails such as “Since we didn’t hear from you, we assume that you are not interested.”
If you have already sent multiple emails, then it’s time to stop, wait, and follow up on them after a few months.
Don’t Trick Your Audience.
Always keep your subject lines true, clear, and positive. Never try to trick your potential audience click baits.
Final Thoughts
You can try out these tactics in your follow-up emails and see if they make any significant progress in the conversion.
