Why Clamshell Packaging is the Smart Choice for Effective Product Presentation
Clamshell packaging comes in various shapes and sizes to fit any product. They can also be made with features such as “feet” to stay stable on shelves or hang holes for j-hook displays. Consumers want to see the products they buy before they take them home. It’s true for electronics, which are often sold in clear plastic.
Easy to Open and Close
Clamshell packaging is designed to mold the product’s shape inside, making it less likely to become damaged during shipping or if dropped in a store. It protects the product and the packaging, which is especially important for electronics, cosmetics, and small consumer goods. When consumers see a product in clamshell packaging, they expect to be able to open it easily. It is a popular choice for retailers who want to ensure customers have a positive purchase experience. Shoppers may become irate and decide to return an item or look for it elsewhere if the packaging is difficult to open.
In addition, custom clamshell packaging makes them more appealing to the customer. Both sales and brand loyalty may benefit from it. It can also add important information about the product, such as a warning or instructions for use. It is also durable enough to protect the product from moisture, dust, and debris.
Versatile
Clamshells are highly versatile, making them an intelligent choice for packaging products. They can be molded and customized to fit any product, so they can protect your items while providing an attractive appearance. These packages are also great for showcasing your brand’s logo or product information. They’re also highly secure, ensuring your products are safe from environmental conditions or rough handling during transportation. Food, drugs, and other regulated items are crucial since contamination can result in lost revenue or even legal trouble.
These packages are also wise for items that can harm shoppers, such as sharp objects like knives or scissors. Clamshells are so effective at protecting these products that they can help to decrease shoplifting by up to 90%. Tray seal packaging is more efficient and cost-effective than traditional clamshells, using less packaging material and production resources. Additionally, it creates less waste and contributes to your sustainability goals. As a result, it’s the intelligent choice for achieving modern produce packaging goals.
Durable
Clamshell packaging is durable enough to keep your products in pristine condition. They’re also ideal for food-based hospitality businesses that serve to-go orders and need packages to preserve the quality of their meals. Depending on the design, you can create transparent clamshell packaging so customers can see what they’re getting and what is inside. Clamshell packaging is the way to make your product stand out at retail. Eye-tracking studies have found that items packaged in clamshells were noticed and fixated on 40% more than the same item displayed in other packaging styles.
You can choose from various materials for your clamshell packaging, including cardboard and plastic. Selecting an appropriate material can be challenging, but a packaging specialist can assist you in finding a package that strikes a balance between cost-effectiveness, sustainability, durability, and adherence to industry standards. The right choice will support your product goals and allow you to compete in a changing market. Advances like tray sealing and forming are crucial for reducing production costs, speeding up change over time, and meeting modern produce packaging goals.
Attractive
Clamshell packaging is attractive to customers for multiple reasons. They provide a clear view of the product, which is ideal for customers who want to see what they are buying before they make their purchase. These packages are also sealed tightly, protecting the product inside and making it difficult for anyone to steal the contents of the package. The design of clamshell packages can be customized to fit any creative need your brand has. There are numerous forms, sizes, and finishes to select from. In addition, if you have multiple product sizes, you can request more giant clamshells and save money through discounts from your supplier.
Consumers are drawn to products displayed in clamshell packaging because of the clear visibility, which makes it easy to spot any defects or flaws in the item. The sturdiness of this type of packaging also protects delicate products like fruits and vegetables, which prevents bruising and extends shelf life. Additionally, clamshells can be made with strategic cutouts for additional visual appeal. You can also find eco-friendly clamshells that are biodegradable or compostable.
Easy to Customize
Clamshells can be customized to your product’s specifications. They’re ideal for many products, from food to tools like drills. They can even be designed with strategically placed cutouts for added visibility. It can help you attract more customers and increase sales. Using clamshell packaging also allows you to showcase your products while protecting them from damage during transportation. It can save your brand from lost revenue and liability issues, especially regarding foods, drugs, or other highly regulated products that can be compromised by poor packaging.
In addition, you can use clamshells to communicate your price point and differentiate yourself from competitors with more expensive packaging. This type of packaging is an excellent choice for high-end or luxury products and can help you make a good impression on shoppers.
