5 Tips on How to Use Content Locking

The first thing you need to do to leave readers wanting more and clicking on an email is to have a compelling subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. Plus you can’t benefit from content locking if they are just mass deleting your emails. Keep reading for 5 tips on how to use content locking for your email list.

It’s easy to spend a lot of time creating your message but do you really think about how you are enticing your followers to click on the links in your email. Spend some thinking about the content of your emails, write them out, and then see what type of headline gets you the best open rates. Here are five tips to get you started.

Keep It Short

Readers want to see the entire subject line before they click on the email. So don’t have a subject line that is more than a few words. This will make it easy for people to scan their emails and to decide which to open right away. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices.

Another great idea is to keep a file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs.

Avoid “Spammy” Words

Stay away from using any words we all associate with spam emails. The words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” can trigger their spam filter. Your emails might not even end up in their inbox.

Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.

Personalize It

While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it a try and see if it works. But remember don’t overdo it.

Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention.

Pique Their Curiosity

We are all nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work.

The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends or to click for more information. .

Frankly, the best tip when it comes to crafting compelling subject lines to use for content locking is to keep a swipe file of examples that got you to open the email. So tell me did you like these 5 tips on how to use content locking to grow your email list? Do you have any other suggestions?