How Welcoming is your Newsletter?

Today it’s time to talk about sending out newsletters. I know it is something I have avoided doing for a while. But I have challenged myself to actually create one in the new year. But honestly, I have yet to come across a newsletter format that I have really like. I have heard that once you set it up, it takes little no time to create it after that. You know what they say first impressions are everything. And when someone signs up for your email list, it means that they have found you and they actually like your content. They are very interested in what you have to say and what you can do to help them. In short, you have their full attention. Don’t waste that. Instead, use it wisely.

By using their attention wisely, you can continue to nurture and grow the relationship with your readers, you can set expectations and in turn, you can also generate some income from those readers.

The subjects of the newsletters should be to the point and let your audience know exactly what this it is all about. Give your readers a preview of what they will find on the blog. This is also a great place to set expectations and to show appreciation for the fact they have subscribed.

If you publish a weekly newsletter, share a little bit about what’s in those newsletters, what day of the week they usually arrive in their email inbox, and what tags to look for in the subject line. Let’s say you publish a weekly newsletter for young parents. You may choose a tag like Find Out More as part of your subject line for each issue.

Also, tease them about what may be coming in future posts. You can also hint at exclusive content like articles about looking to buy car seats online? coupons and the likes that are coming in the coming weeks and months.

Last but not least, encourage your subscribers to hit reply and email you. Ask them a question, suggest that they share a tip or even ask them about DIY projects that involve Heat-Line. etc. Get them to reply to you. Not only does this allow you to take the relationship to the next level and give you a chance to get to know your audience better, but it also greatly improves your overall list delivery rates.

This is one thing that I am putting on the top of my list for 2020. But I also need to remember not to get stuck on one thing. Because after all it better to review it to make sure it still works.