How To Start a Successful Jewelry-Making Business
Making jewelry is an art form that requires skill and creativity. Now that the internet can teach you sales and marketing techniques, crafty moms can sell their jewelry to almost anyone worldwide! However, just because you can make beautiful pieces doesn’t mean you know how to run a business. For women who want to start their creative careers, here are some tips on how to start a successful jewelry-making business.
Build a Budget
Have y’all ever heard the saying, “you have to spend money to make money?” To start a jewelry business, you’ll need some funds to build a budget. You can collect money for your budget in a few ways, like through savings or crowdfunding.
Your budget is important because it will directly affect how you run your business. You will need to have enough money to cover certain costs, like:
- Supplies
- Rent for your workspace (if you aren’t working from home)
- Staff (if you have hired help)
- Marketing materials
Define Your Brand
Your brand is more than just your logo; your unique voice and story separate you from your competitors. Jewelry is a saturated market, so you have to do everything you can to stand out from the crowd. You can do this by establishing a recognizable brand unlike anyone else’s.
Create a website that states your values and explains why your business is better than others on the market. Start a social media account where you can share behind-the-scenes content and engage with your customers. Most people gravitate towards authentic and emotional stories, so do your best to showcase everything that makes you and your jewelry special.
Make Space
Every good crafter knows that you need space to make your best art. If you had a corporate job or were working in retail, you would probably have an area to work from, like an office or storefront. Why should your jewelry-making business be any different?
If you have room in your budget, you might consider renting space outside your home to maintain a healthy work-life balance. If not, clear out enough room for a desk and all of your materials. Make your area work for you by making it safe, organized, and easy to move around in.
Gather Supplies
Now that you have your budget, brand, and workspace, all you need to begin making and selling jewelry are supplies! The materials you’ll need will depend on what kind of jewelry you’re making. Are you crafting fine, one-of-a-kind pieces, or are you taking a cheaper, more fashion-forward approach?
Every jeweler needs things like clasps, chains, and flexible types of metal. You’ll also need a workbench to complete your projects. If you’re going for a more luxurious feel, finding a supplier for precious gemstones can elevate your business to the next level.
Every creative person dreams of making money with their art. Now that you know the basics, you can create a business that exemplifies all you have to offer.
