How To Divert Traffic From Instagram
From watching viral videos, your favorite cooking shows, tracking the who’s and who of Bollywood, buying your loved jewelry and dresses to making hearts on your best friends’ pictures – Instagram has done it all. In 2016, Instagram came up with a super exciting offer, introducing business accounts to keep in mind the large number of traffic it generates and its followers. Thus, Instagram has made it a priority to help brands and their followers interact in meaningful ways beyond likes and follows. Followers on social media platforms are a measure of influence. The more followers one has, the more people listen to what they say. Remember to buy IG followers because it is an investment-it provides tangible benefits such as increased exposure and profit margins.
Instagram is popular among social media platforms, and it is being used for various purposes, including promotion. An Instagram video downloader is an online tool that can be used to save the video to your computer so you can upload it on any other platform that you want. It has many features that are very useful in downloading videos from Instagram.
But, If you’re struggling to drive traffic to your website from Instagram, do not worry! We are here to help you most easily. And what’s even more exciting is that we have some Coupon Website Offers for you in our bag. So, without much ado, let’s learn these five simple ways how Instagram enables brands to earn clicks.
- ‘Click the Link in Bio!’
The simplest way to drive traffic to your website from Instagram is by including a link in your bio. You can update this link as often as you like to any page on your website that you would like. Most brands link to their homepage and never change it up. However, the brands driving the most revenue from Instagram frequently update the link and then include a call-to-action in their posts that tells users to click a link in their bio. For example, You could specify by saying, “click the link in bio for more information,” or “click the link in bio to shop this product,” or even “click the link in bio and use promo code XXXX to take 10% off today only! Or maybe directing the link to some contest that they may take part in and win several prizes. Get as creative as you want to win the sale. Just be sure to let people know how they can easily get to your site, as regular Instagram posts aren’t clickable on their own.
- Run an Instagram Ad Campaign
Have you seen those ads which connect you to themselves? Because they choose a particular theme and run the campaign. Another simple way to drive traffic to your website from Instagram is by running an ad campaign. Unlike organic posts, Instagram ads are clickable. Not only can a user click an ad to go directly to whatever web page you choose, but Instagram will also add a “Learn More” call-to-action button to help increase your click-through rate. Instagram ads use the Facebook Ads backend, which means you can specifically target almost any type of user. Here are just a few of the thousands of Facebook targeting options you’ll have at your disposal:
- Age
- Gender
- Relationship status
- Education level
- Workplace or job title
- Location
- Interests, hobbies, and entertainment preferences
- Behaviors based on purchase history, brand preferences, and device usage
You can put together a combination of any of the targeting options that make sense for your company so that you don’t waste any many showing ads to people who aren’t interested. There is no minimum ad spend. You can start at just $5 per day, and you could even pause your campaigns after just $1 is spent. It’s best to let your campaigns run for a while so that you can achieve statistically relevant results.
- Tag Your Products
Instagram recently began rolling out a new service that allows certain businesses to tag products in their organic Instagram photos. When a user clicks on this product, they are shown a short product description, and then they have the option to click-through to the website to learn more or make a purchase.
This service is only available for retailers who meet the following criteria:
- Have an Instagram Business Profile
- Sell apparel, jewelry, or beauty products
- Have an account in English
One of the first brands to have access to Instagram Shopping is Kate Spade. If your brand meets the criteria for this service and you’re interested in trying it out to drive traffic back to your site – you can join the waiting list now.
- “Swipe Up” or “See More” on Instagram Stories
While organic posts on Instagram aren’t linkable, organic Stories are linkable if you have a verified account. Many brands can become eligible for verification, and having a lot of followers isn’t a requirement. Here’s more information on the verification process if you’re new to it.
Verified Instagram accounts can link their Story updates like:
You can see a little arrow at the bottom that shows you can swipe up to “See More.” Once a user swipes up on a linked story, they are taken to the web page that the brand decided on. If you don’t have a verified account and you aren’t interested in completing the steps for getting verified, you can drive traffic to your website by working with an influencer who is verified. Working with influencers has the added benefit of reaching a large audience that might not already be familiar with your brand. However, it can also be costly.
- Getting Started
Now that you have a few ideas for how to drive traffic to your website from Instagram marketing efforts, it’s time to get started. Be like the Kate Spade team and help your followers go from inspiration to information and purchase in just a few steps!
Traditionally, we had turned to Instagram for inspiration, and we’re seeing that we are reacting very positively to the new shopping experience, which allows us to seamlessly tap and shop the product – going from inspiration to information to purchase in just a few steps. We are all now sorted!
