Businesses live or die by their customers. If customers love a place, they let everyone they can know. Conversely, if something goes wrong then they’re bound to tell anyone who’ll listen why they should steer clear entirely. Here are some tips for businesses to keep the wow factor up with their customers so that the good word about them keeps spreading.
Excellent customer service. Seems simple, right? But great customer service goes beyond greeting them with a smile. Make your clients and customers feel like they’re the only person you’re dealing with at that moment, no matter what’s going on. If someone is kept waiting for too long, give them something small as a token of apology. It doesn’t need to be anything extravagant; people love getting free things regardless of the cost.
Offer something above and beyond. If you’re providing a service, offer little extras to make your business stand out. For example, some cleaning companies will leave chocolates behind on pillows as if it was a turndown service at a fancy hotel. A lot of little touches can help your business stand out and keep your name in customer’s heads so when someone asks them for a recommendation, you’re the first on their list.
Have an impressive place of business. In this day and age, brick-and-mortar businesses aren’t the only ones in the game anymore. But just because your business is online doesn’t mean you don’t need to wow a customer who shows up there. Spend time on the appearance of your business whether people will be visiting it on the street, in a kiosk, or on their home computer. When you take yourself seriously, others will too. For anyone dealing with a brick-and-mortar business, taking you seriously also means being covered insurance-wise. If you’re going to have people coming in and out all day, you absolutely must have business insurance. Nothing makes a business owner look more irresponsible and less impressive than hearing about an injury in their store that they weren’t able to take care of. Of course, it’s not just brick-and-mortars. Online businesses would be wise to invest in business insurance too.
Offer deals and specials. Deals and specials are a great way to get new customers in your doors as well as keep existing customers happy. Maybe you’ll even bring someone back who forgot how much they enjoy your service or product! Holiday deals are always highly anticipated and appreciated so print some coupons and bundle some items to get those holiday customers into regulars. Which brings us to…
Reward loyalty. Have a loyalty program or give the customers you work with often treats and discounts every once in awhile. People like to feel appreciated and in turn, will be grateful, which tends to make them better customers. No matter how good your product or service, a little extra love will have your customers singing your praises and recommending you to anyone who asks.
Love what you do. Customers can tell when someone is in business for the money. If you’re truly happy and really enjoying yourself, your customers can tell that too. Most customers would prefer dealing with someone who likes their work because that’s the person who’s going to be excited about helping them.
Owning a business can be an amazing experience. Helping customers find exactly what they’re looking for, whether it’s a wonderful service or a delicious meal, can be incredibly rewarding. You want your customers to love your business as much as you do and hope it succeeds as much as you do. Don’t be afraid to go the extra mile to really impress someone. You never know when you’re about to make a customer for life!