5 Reasons Why Interactive Trade Show Displays Will Boost Your Sales

Modular trade show displays the balance of form and function to create the attention-grabbing presentation your booth needs. These displays capture your visitors’ attention and help you achieve your sales goals at the show.

Product demonstrations allow attendees to experience your products in person and make informed purchasing decisions. If conducted on a scheduled basis, these demonstrations can generate awareness for your brand that lasts all year.

It’s More Engaging

If you’re hosting a booth that offers demonstrations of your products, interactive technologies like virtual reality and augmented reality can create a stronger and more personalized experience for your attendees. These higher-level interactive experiences are also more shareable, giving your visitors a painless way to spread the word about your brand.

Gamification is an important trade show trend that encourages audience participation and engagement. Hosting a fun scavenger hunt at your booth can capture the attention of attendees and encourage them to invest quality time connecting with your business willingly.

Portable branded event displays are:

• An ideal solution for catching eyes.
• Capturing attention.
• Cultivating qualified sales leads and creating positive vendor or client follow-up.

It’s More Memorable

Using games and interactive technology in a booth is a powerful way to create an unforgettable brand experience. Unlike standard displays, interactives give visitors something to take home and share with their friends and followers, helping to drive long-term visibility for your company.

Creating an engaging experience at a trade show requires a shift in mindset. Marketers and agency creatives have expertise in their client’s products and services but must think differently about how these experiences are presented in a booth environment.

The most successful trade shows blend exhibits with activities that draw and engage attendees memorably.

It’s More Interactive

Creating interactive trade show booths, which businesses like Infinity Exhibits can assist you with, is essential to fostering business expansion and revenue. Incorporate buzz-worthy activities, games, and integrated technology into your booth to grab the attention of attendees and draw them in for an engaging brand experience that converts into a sales pitch and leads.

One way to grab the attention of attendees is with a large digital presentation device that is a real crowd-pleaser. Another popular interactive technology that can be a major draw at your booth is virtual reality and augmented reality. These immersive experiences will surely build hype on the expo floor and can showcase your entire product line or service offerings in detail to visitors.

It’s More Unique

Whether hosting an in-house sales meeting, a product launch, or an experiential marketing event for new customers, branded booth graphics make the occasion the highly recognizable, brand-controlled experience it deserves.

Using QR codes in your booth allows you to extend your reach beyond the trade show floor with activities and content visitors can access from their smartphones. This type of experiential marketing builds real-life relationships that are far more valuable than emails or phone calls.

Interactive experiences in your booth can be as simple as a step-and-repeat banner or something as sophisticated as virtual reality or iPads. Just be sure to use high-resolution photos that look crisp from a distance and up close. Ask your exhibit designer to help you determine specifications and avoid pixelation and stretching.

It’s More Effective

Interactive features, for which you may seek help from companies like Infinity Exhibits, will catch guests’ attention and entice them to spend more time at your company’s show than standard displays, which can often blend in with the booths surrounding them. They, therefore, become cherished clients as a result.

Adding games or contests that involve multiple senses will also help your booth stand out from the rest and cause visitors to remember it. Just keep in mind that providing prizes for in-booth activities requires a budget to be considered.

Luckily, today’s display technologies offer more options for businesses to use interactive trade show displays. Modular display systems are affordable and can be customized for your business’s unique requirements. Additionally, high-tech options such as virtual and augmented reality are available to add intrigue to your exhibit.

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