The Swimwear Wholesale Buyer’s Guide: Styles, Sizing, and Shipping Tips

No holiday is complete without a picture by the pool in your favourite swimsuit – the ultimate summer essential. Swimwear might have less material than other wardrobe pieces, but it doesn’t mean there’s any less consideration in making the right decision when choosing one. With so many styles, sizes and ever-changing trends, it’s important to know how to make the best choice for your customers. In this guide, you will find everything you need to know before making a splashing purchase!

STYLES OF SWIMWEAR

Bikinis 

A classic triangle bikini is an all-time favorite and is extremely versatile. Consider also looking into high-waisted and sporty bikinis, as these offer a combination of style and comfort and are increasing in demand. 

One-pieces

Another example of timeless design and multiple uses. Consider choosing pieces with bold print, which is increasingly more popular. It is good to have a mixture of classical pieces as well as more stylish options with asymmetrical designs and other trendy elements. 

Swim trunks

Having just one piece of men’s swimwear does not mean there’s any less choice. A pair of board shorts in a funky tropical pattern, as well as a classic pair of swim briefs, is a must-have. Consider also having some hybrid shorts in stock, as they can be worn in and out of water and are becoming a more popular choice.

Cover-ups

Whether for an additional fashion statement or extra coverage, don’t forget cover-ups. Consider adding long beach dresses and sarongs to your stock list, as these are easy to customize and come in many colours and patterns. 

TRENDS

There has never been a better time to wear bright colours, tropical patterns and unique prints than now. It is time to make some bold choices and let your imagination run wild. However, do make sure that your brand or store reflects the current movements of body positivity and environmentally conscious consumers. You can achieve this by choosing eco-friendly materials and offering swimwear in a wider range of sizes. 

SIZING

Finding the perfect fit in swimwear can sometimes be tricky, as sizes vary depending on each brand. Familiarise yourself with the specific sizing charts of the brands you’re considering and make sure this information is communicated to the customers. Provide a detailed chart that includes bust, waist, hip and torso length and consider offering a guide on how to take those measurements properly. Whether online or in-store, this extra care for customers will pay off with extra happy clients. 

As always, make sure to accommodate various body types, including plus sizes and petite options. Don’t forget that a lot of swimwear comes with adjustable straps and stretchy fabric, which makes finding the right fit much easier. Materials such as spandex or Lycra blends are super stretchy and will work well for various body shapes. 

Before making a bulk order, though, you can always request a sample from your prospective supplier. This will give you a chance to test the quality, fit and get familiar with the sizing charts. If possible, gather feedback from customers or your team members and make the commitment to purchasing a bulk order with more confidence.

SHIPPING TIPS

Choosing the right supplier

Invest time into reading reviews and testimonials of potential suppliers and prioritise those with a solid reputation. Choose suppliers who are quick to respond and offer samples before making big purchases.

Shipping options

Depending on your location and business needs, make sure your supplier is able to accommodate both domestic and international shipping requirements. Consider the cost based on delivery times and tracking capabilities.

Understanding customs

Ensure that your shipments are correctly labelled, documented and invoiced. Make yourself aware of any possible customs duties to avoid possible delays. 

Return policy

Make sure you establish a return policy with your suppliers as well as your customers. This includes the exact return process and costs that come with it. 

When it comes to swimwear, variety is key. Understanding your ideal customer and their demographic, lifestyle, etc., will help you choose the most appropriate styles, while you can never go wrong with a classic bikini. Investing a little bit of extra time in communicating with your suppliers as well as navigating the sizing charts will eventually pay off with happy customers and extra vibrant colours in your stock shelves. Happy splashing!

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