The ever-increasing attention paid to vanity in society has produced the likes of outlandish and extreme celebrity personalities at an alarming rate; just take a cursory glance at the media storm leading up to the most recent Boxing match between Conor McGregor and Floyd Mayweather. In what was billed as the fight of the century, the absolute media fiasco brought so many things to light about both parties, most of which involved lavish lifestyles and extensive gambling habits.
At its core, gambling has an obvious appeal: the thrill of risk and the hope of winning. But, of course, not all gambling is created equal. As with any great game, part of the joy of gambling comes from the culture that has sprung up around it – a culture steeped in mystique, glamor, and even a little bit of danger.
Gambling and appearances
Walk into any great gambling casino and you’ll immediately notice the style. Casinos are all about glitz and glam – they’re full of gold and silver, bright lights and diamonds. They nod to classical architecture, but then they coat it in the favorite metals and fabrics of a new generation of wealth. The connotations are clear: piles of money, Cadillacs, bottles in the VIP section of the club.
We can’t all live this way, but we can all feel this way – when we step into a casino.
Danger and Mystique
Then there’s the other side of gambling – the “sinful” side. Most of us don’t seriously consider gambling to be a sin, but we do enjoy its reputation as a bit of vice – just as we enjoy that feature of a nice glass of whiskey or a great cigar. It’s something that’s perfectly alright to do, but something that we might say we “shouldn’t” do – even though we know full well that we should, and that we will!
This side of gambling’s reputation has its roots in outlaw casinos and gangster movies. Places like Las Vegas and Atlantic City have sinful, cloak-and-dagger pasts that make us feel like their modern (and safe, and legal) casinos are places where the rules don’t apply – in a fun way, of course, rather than the old scary way!
Online gambling and the gambling appeal
Even when you gamble online, you can expect to see the style and the iconography of gaming to be front and center. Like their brick-and-mortar counterparts, the online casinos are big on gold and glitz. They add this to their web design and branding so that we get the full experience – online casinos, like their brick-and mortar cousins, understand that gambling isn’t just a game. It’s an experience.