Mommy blogging is all the rage right now for new mothers, and why not?After all, the therapeutic effects of blogging are well-documented and can help you do the following as you adapt to modern motherhood:
- Create a virtual journal on the process of raising a child
- Educate others and share your experiences, becoming part of a community of mothers
- Hone your skills as a writer and blogger, which could eventually turn your blog into a business
However, the toughest times for newbie mommy bloggers come in the early stages as you realize just how fierce your competition is. It’s, therefore, important that you understand how to your site stacks up against competitors so you can figure out what you need to grow your audience and avoid burnout before you start ranking.
Fortunately, there are steps you can take to keep from spinning your wheels and ensure that you build up your presence in the mommy blogosphere. Instead of getting discouraged, consider these tweaks a solid starting point to growing your audience.
Rethink Your Niche
All-purpose mommy blogs (and even niches such as blogs for brand new moms) are so plentiful that the competition is almost impossible to outrank for beginners. In short, you’re going to need to hone down to specific topics if you want to get noticed. However, once you carve out your niche it’s much easier to expand to broader topics over time.
Remember: the beginning of your blogging journey is the most difficult part.
Experiment with New Types of Content
When you write text post after text post, you may find yourself growing bored and spent for ideas.
Keep in mind that flashy imagery and educational, how-to content will engage readers exponentially more than a wall of text. Also, consider how supplementing your blog with a YouTube vlog can help build new traffic streams for your site.
Regardless of what you do, regularly experiment with different mediums to figure out what resonates most with your readership.
Don’t Be Afraid to Get Personal
You need to let your personality shine if you want to stand out from the crowd, plain and simple.
For example, what’s the tone of your writing? Are you sarcastic? Humorous? What are you saying that puts the spotlight on your personality versus your competition?
Likewise, don’t be afraid to engage in personal stories that really let people understand your struggles. The more your audience empathizes and understands you, the more likely they are to go from casual readers to dedicated followers.
Show Some Love to Other Bloggers
Don’t be an island: comment on other mommy blogs and related Facebook pages to help show off some of your expertise. The more active you become within the blogging community, the more people will recognize and notice you. Also, thoughtful commenting can be used as an SEO tactic; however, make sure whatever you say is actually meaningful and not just spam.
Mommy blogging can either be tedious or a great joy, depending on your approach. Consider any of the aforementioned tweaks as fair game to setting your blog apart from the crowd and keeping yourself from burning out as a blogger.